why should founders care?
Effective communications is an asset for early-stage companies and ideas — it influences team dynamics, customer satisfaction, investor relations, and overall brand development and management.
All of the elements communications touches are essential to the growth, consistency, and success of a startup.
Prioritizing communications early on results in a higher likelihood of building brand loyalty, and achieving long-term success. It is also a key factor in securing funding.
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Clear and persuasive communication is essential when pitching to investors and maintaining their confidence.
National Venture Capital Association (NVCA) research showed the ability to effectively communicate the business vision and strategy is a key factor in securing funding.
Venture Capital (2018) found that startups that regularly update their investors and maintain transparent communication channels tend to perform better.
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Startups must communicate effectively with customers to understand their needs, gather feedback, and iterate on their product or service.
Journal of Business Venturing found startups with strong communication channels with their customers are better positioned to adapt and meet market demands.
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Communication skills are integral to navigating the uncertainties and challenges of early-stage ventures.
Founders with strong communication skills are better at forming strategic partnerships and leading their teams (Journal of Small Business and Enterprise Development, 2015)
